In the business world of today, trade show displays have a growing number of uses, outside of trade shows, conventions, and other face-to-face events. Since the time that I began thinking about trade show exhibits – many months ago – I have been amazed at how many various places I have seen full displays, or at least exhibit elements.
Seeing all of these show displays, and pieces of displays, in numerous settings made me think about how smart it is to invest in a trade show exhibit for business, even if there are no immediate plans to enter a show. Yes, the so-called ‘trade show exhibit’ is now a versatile, functional – and often critical – facet of marketing, sales, and professional background equipment.
Allow me to illustrate several of the many “other” deployments of trade show displays and exhibit equipment.
- Lobby display – Office buildings are now using full displays, popups, truss displays, custom display systems, banners, and kiosks that are decorative, professional, classy, and functional.
- Lobby information booth/stand – Rather than a desk out in the open, or against a wall, full displays or graphics walls now serve as functional backdrops
- Stand-alone – Primarily used as brand reinforcement, these displays are often directories, or used to convey other useful information in the building lobby. These can be graphics walls, full exhibits, portable displays, and are sometimes lighted display boxes.
- Kiosks – One or more kiosks are now employed to deliver information interactively.
- Reception area – I have seen reception areas that are using popup displays, hopups, truss systems, and custom display exhibits as a back-wall behind a reception desk. These are especially useful to divide the reception area (from the rest of the room or space) and make use of areas behind the display for office supplies, employee breaks, fax and copy areas, and much more.
- Banners outside – Outside banners can help people locate a business, entice people in, mark an entrance, build brand recognition, reinforce marketing campaigns, and so forth.
- Airports – Exhibit parts and full displays – such as kiosks, counters, and advertisement displays – are being used everywhere in airport common areas and concourses. Truss displays are even used to mark a gateway counter. Car rental agencies, hotels, public and private transportation, and tourist destinations often enter into display agreements with the airport (port) authority to use exhibits in baggage claim areas and shopping areas. The uses for trade show exhibits are everywhere in airports, even in the restrooms.
- Television sets/stages – Due to their sturdiness and versatility, truss displays dominate television filming sets and stages. Rather than having a stage set built, people are saving money by using trade show display features in shooting television.
- Advertisers – Large graphics walls are a favorite of advertisers.
- News and talk shows – Here again, large graphic walls and logo walls are commonly used as backdrops for news and talk shows.
- Game shows and concert stages – Game show and concert sets use truss displays and popup walls as a standard practice.
- Malls and store displays – Malls and mall shops have discovered how to use exhibit features and full display systems for an assortment of purposes. Manned mall “kiosks” and shop displays are making use of trade show products for all sorts of purposes these days.
- Automotive, boat, and RV dealerships – are using exhibits and exhibit equipment more and more often, both inside the dealership, and outside as well.
The use of trade show displays and exhibit equipment have many uses today due to versatility, portability, appeal, and overall effectiveness. Displays and display pieces are now an important aspect of many physical marketing campaigns and other general purposes. And the list of potential uses keeps growing. I am truly amazed at the imagination and creativity that people express through standard and custom trade show displays and trade show accessories. The time to invest is now.