Hundreds of people may walk past your trade show booths, and even stop by to check it out, but without a pre-show marketing strategy, you probably won’t be getting very many quality leads. Reaching out to your target market prior to the big event is a must for the best results. Here are some ideas on how to promote your display booth and get the most out of your exhibit.
If you have a list of your customer’s email addresses, then emailing an invitation to your booth is one way to get their attention. However, use this technique sparingly because if it looks too spammy, it may be deleted before even being read. If possible, give customers a heads up that you will be sending an email and, to motivate them to stop by your booth, include a promotional offer that can be redeemed at your display (coupons, free gifts, etc.).
Millions of people use social media at some point throughout the day, including Twitter, Facebook, and LinkedIn. What better way to connect with today’s technology-obsessed audience than through social media. For more information on how to successful use this marketing technique, check out our article on the 4 Essential Social Media Websites and How to Use Them for Your Trade Show.
If you have an advertising budget, promoting your trade show booth in the show guide and website are excellent ways to get the attention of other exhibitors and attendees.
These days, more people are surfing the Internet on their phones or tablets than on a desktop computer. Creating a mobile app will allow your audience to get more information on your exhibit conveniently, including a schedule on what activities or shows will be at your display, a map to locate you, or information on your products or services.
Informing your target audience of your booth is a great way for high-quality leads to plan on checking out your tradeshow booth and possibly becoming a new customer. Best of luck to you at your next trade show venture!
Pop-up displays give you eye-popping presentations and come with a Lifetime Warranty. You can choose from our different fabric or graphic panels.
A tall and wide retractable banner stand or rigid-pole banner stand will surely win the attention customers. These banners are easy to transport.
Truss stands are used as backgrounds in many TV shows. Truss exhibits catch the attention of customers and will entice them to check out your booth.
We build custom displays. We will provide you with the best quality, most cost-effective material for your exhibit.
Fabric tension booths are available in different shapes, sizes, and designs. They give you fast and easy set-up and breakdown.
Hybrid exhibits feature colorful graphics with metal components for a sleek look. This option is a highly effective option for your exhibit
We offer trade floors to build the perfect booth. We provide comfortable padded floors and beautiful real wood floors.
Our outdoor trade show displays can withstand the weather while looking great. Our designs are ideal for both outdoor and indoor expos.