So, your trade show display has served its purpose very well. Your investment has paid off, perhaps several times over. Now it’s time to retire your trade show exhibit, or maybe it’s time to upgrade. Rather than trash it or recycle it, why not profit from the display…after all it still has plenty of life left. But how do you ensure some kind of profit – monetarily or philanthropically – from the old exhibit? This article is intended to give you some ideas on that very thing: either selling or donating it. The only thing that needs changed is the graphics!
First, you could donate your old trade show display – for a tax break – to a charity or hospital. This creates a win-win circumstance for both parties, as well as helping the environment because it has not been thrown away. The charity or health organization can find many uses for the exhibit after adjusting the graphics message.
Or, you could give it to a client or other business associate, for their usage, thus creating a winning proposition for everyone.
But what if you would prefer to sell your used trade show exhibit? Why would someone want to buy it? Here is a listing of exhibit uses which suggest/imply what sort of companies or entities that you could approach as a potential buyer:
- Lobby display – Office buildings are now using full displays, popups, truss displays, custom (hybrid) systems, banners, and kiosks that are decorative, professional, classy, and functional.
- Lobby information booth/stand – Rather than a desk out in the open, or against a wall, full displays or graphics walls now serve as functional backdrops
- Stand-alone – Primarily used as brand reinforcement, these displays are often directories, or used to convey other useful information in the building lobby. These can be graphics walls, full exhibits, portable displays, and are sometimes lighted display boxes.
- Kiosks – One or more kiosks are now employed to deliver information interactively.
- Reception area – I have seen reception areas that are using popups, hopups, truss systems, and custom exhibits as a back-wall behind a reception desk. These are especially useful to divide the reception area (from the rest of the room or space) and make use of areas behind the display for office supplies, employee breaks, fax and copy areas, and much more.
- Banners outside – Outside banners can help people locate a business, entice people in, mark an entrance, build brand recognition, reinforce marketing campaigns, and so forth.
- Airports – Exhibit parts and full displays – such as kiosks, counters, and advertisement displays – are being used everywhere in airport common areas and concourses. Truss displays are even used to mark a gateway counter. Car rental agencies, hotels, public and private transportation, and tourist destinations often enter into display agreements with the airport (port) authority to use exhibits in baggage claim areas and shopping areas. The uses for trade show exhibits are everywhere in airports, even in the restrooms.
- Television sets/stages – Due to their sturdiness and versatility, truss displays dominate television filming sets and stages. Rather than having a stage set built, people are saving money by using trade show display features in shooting television.
- Advertisers – Large graphics walls are a favorite of advertisers.
- News and talk shows – Here again, large graphic walls and logo walls are commonly used as backdrops for news and talk shows.
- Game shows and concert stages – Game show and concert sets use truss displays and popup walls as a standard practice.
- Malls and store displays – Malls and mall shops have discovered how to use exhibit features and full display systems for an assortment of purposes. Manned mall “kiosks” and shop displays are making use of trade show products for all sorts of purposes these days.
- Automotive, boat, and RV dealerships – are using exhibits and exhibit equipment more and more often, both inside the dealership, and outside as well.
To sum up, there are many various uses for trade show exhibits and accessories. The above listing of uses implies that there are potential buyers for your used trade show display. Even if you do not want to invest the time to sell your used exhibit equipment, you can donate it or give it away. The point is that you can profit from your used trade show display, while helping the environment too.