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Thinking outside the box: using your display for marketing efforts outside of the trade show January 30th, 2010 |
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The Importance of Trade Show Flooring December 8th, 2009 |
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November 12th, 2009 |
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How to Make your Trade Show Booth the Star of the Show October 28th, 2009 |
Helpful Articles and Tips from the Trade Show Experts
LACC Honored for Green Efforts
by Trade Show Week
Press Release
by Joyce Hansen, The Brampton News
Business Services for You
Are you satisfied with the return on your trade show investment? Today's trade show climate is more challenging than ever. Considering the cost of travel and lodging and all of the required booth amentities, from your display and graphics, to the lead retrieval system and promotional giveaways, how do you maximize the return on your investment? Business Services For U, Inc., has been helping trade show exhibitors all across America for over ten years with all of the basic necessities for successful trade show display booths. However, what separates us from the rest of the pack is our attitude and dedication to service. If you check out our web site, http://www.bsforu.com, you will see that "We're bullish on good service!" What does that mean for you and your trade show return on investment? It means that if the people who work at your trade show booths are not doing an adequate job, then you probably shouldn't look for any return on your investment.
You would be lucky to break even. What constitutes an adequate job? Nothing complex. Your company and booth could look like the Rolls Royceâ of exhibitors at your show. There is only one key element that will separate you from the rest of the trade show exhibits. Attitude! How many times have you gone shopping and been turned off by the sales clerk because of their attitude? How many times have you been on the telephone with a customer service representative and not received the service and attention you deserved? Do you want attendees coming to your trade shoe booths and being turned off? I don't think so. You know what they say about first impressions. At Business Services For U, Inc., attitude and first impressions is king! Why? Because any successful sales person will tell you, you are really selling yourself. I believe that is why eighty percent of the sales are made by twenty percent of the sales people. Would you spend the time and effort to go to an introductory meeting with a prospective client and not put your best foot forward?
Every attendee that stops anywhere near or in front of your trade show booths is a prospective client. Smile. Be professional and courteous. Act interested. Build that relationship from the first opportunity. Remember, they came to the trade show to see you. Ask the right questions, and you will easily qualify each and every prospect. And more than likely increase the return on your investment.