Trade Show Lead Generation

By Darrell Zahorsky

About.com

From the daily onslaught of email spams and newsletters filling inboxes, you would think that email marketing is losing its punch. Email marketing is not dead, but a thriving medium for business today.

Recently, I developed an email newsletter marketing campaign for a company. The results exceeded the expectations of everyone involved. This campaign employed an email newsletter subscription with an offline "magic box". This box was intended to collect and warm the leads for the sales force. Instead of warming the leads, the campaign closed the sale without contact from the sales rep and increased sales over 30%.

Business today is finding email marketing with newsletters attractive for several reasons:

1. The cost of sending a direct mail piece by postal service runs over a dollar, email marketing can cost pennies.

2. A 1% response rate from direct mail is considered terrific. An email marketing campaign can have a 5 to 10% response rate.

3. According to DoubleClick's Email Consumer Study, over 78% of online shoppers have purchased because of permission-based emails and 59% of email recipients have bought in a retail store as a result of a merchant email.

4. The benefits of email marketing range from increased sales and lead generation to stronger brand awareness and improved customer relationships.

We Are Experts At Trade Show Exhibits

Smash Hit Displays was formed in 2003 and offers portable show exhibits at wholesale pricing while at the same time offering unparalleled service. We specialize in exhibits and keep our prices low by low overhead. Our products are trade show exhibits; however, our main goal is to help you create successful show.

Display Warranties

Smash Hit Displays offers 1 year warranties to lifetime warranties on its products. We work with the best exhibit manufacturers to bring you the highest quality product at the most affordable price. Our displays and booths are a great value.

Customer Support

We provide full support of all our products and are more than happy to work with you on any questions or concerns that you might have.

Contact Smash Hit Displays

Give Smash Hit Displays a call at 1.877.215.5355 to discuss trade show displays, exhibits, flooring and booths. Our knowledgeable customer service staff can help you plan your trade show display. You may send an email to our sales staff or through our "Contact Page" and they will answer any questions you may have about exhibits.

We Serve the U.S. and Ship Worldwide

Smash Hit Displays serves all US cities and every convention center in the United States. We have customers in Canada, Puerto Rico, Japan and through out the world.