Pre show marketing and post show follow up

BuyerZone.com

Going to a trade show without advance preparation is a waste of time and money. Pre-trade-show marketing is critical to let potential customers know about your booth. Ask the show's organizers for a mailing list of people who are signed up to attend the event. At the very least, send an announcement of your hours and your booth number to attendees. And let them know what you're selling or promoting.

Better yet, devise a two-part promotion: Send out half of a prize in the initial announcement, and reward the clients on your mailing list with the second half of their prize when they stop in at your booth. It's a classic promotional gimmick — and it works.

Don't forget the press either. A good press release may elicit some media attention from your industry trade press — and it's also a useful way to contact clients and prospects. In fact, if you have the resources for only one pre-trade show marketing effort, a press release may be your most cost-effective option.

Post-trade show follow-up is equally essential to making the most of your investment. As soon as you return from the show, send a follow-up letter to the entire mailing list to whom you announced your booth before the show. Then send qualified leads you garnered at the show a more robust follow-up mailing package (just don't duplicate the information available at the booth). Finally, there's no substitute for the old-fashioned telephone call. It's the most powerful post-trade show marketing follow-up, and you should be sure to call every lead contacted at the event.

A Full-Service Agency

At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:
• An in-house graphic design department to serve your needs.
• Tracking software that tracks your orders from beginning to end.
• Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
• Partnerships with nationwide printers to provide you with high-quality printing & graphics.

Display Warranties

At Smash Hit Displays, we test every trade show booth and exhibit we sell to make sure our customers get the best quality products. Our booths and displays are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Customer Support

If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

Contact Smash Hit Displays

Give us a call today at 1.877.215.5355 to talk about trade show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade show displays and exhibits.

We Serve the U.S. and Ship Worldwide

Smash Hit Displays serves all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. We can ship to the location of your event or anywhere you need your products delivered.