Use Trade Shows to Learn About Customers and Competitors

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Before the show begins, familiarize yourself thoroughly with the competition. Read their materials and look carefully at their displays. Then use that competitive knowledge to gain more information. Talk to people, ask lots of questions, pay attention.

Some of the best information on your competitors comes from customers. That´s one of the many good reasons to talk to as many people as possible at trade shows. Every prospect has information you need, even if they don´t want or need your products. What are they interested in? Who do they buy from? Why? How much do they buy? When? At what price? The answers don´t have to result in a sale to be valuable. You can scout out new suppliers, scope out new and existing competitors, partner with allies and even shop for other trade show venues -- all by listening to what these important visitors tell you.

If you see your competitors´ materials in the hands of a visitor, ask them what they think of the company, its people and products. How do their prices compare? It never hurts to hear from decision-makers about what they think is important. Also, people like to be asked their opinion. It makes them feel important. You´ll be surprised at just how much information some people are willing, and eager, to share. Ask them and they´ll probably tell you.

Most of this information is never written up or printed anywhere. It resides inside people´s heads and won´t come out unless they talk to someone. Why shouldn't it be you? Make contact. Join the human network; it´s the most valuable (and inexpensive) network you can access. Attending conferences, conventions and trade shows is still the best way to make connections and gather intelligence that you can use yourself or pass along as "inside" information to a customer, prospect, vendor or partner.

While you´re at the show, remember to regularly pool research information with team members. Individual observation should be balanced with group intelligence to help put the big picture into focus and widen the perspective. A group can gather far more intelligence than any one person can collect alone. Comparing notes before, during and after the show will spread that knowledge around and could also point to information gaps that you should be filling.

We Are Experts At Trade Show Exhibits

Smash Hit Displays was formed in 2003 and offers portable show exhibits at wholesale pricing while at the same time offering unparalleled service. We specialize in exhibits and keep our prices low by low overhead. Our products are trade show exhibits; however, our main goal is to help you create successful show.

Display Warranties

Smash Hit Displays offers 1 year warranties to lifetime warranties on its products. We work with the best exhibit manufacturers to bring you the highest quality product at the most affordable price. Our displays and booths are a great value.

Customer Support

We provide full support of all our products and are more than happy to work with you on any questions or concerns that you might have.

Contact Smash Hit Displays

Give Smash Hit Displays a call at 1.877.215.5355 to discuss trade show displays, exhibits, flooring and booths. Our knowledgeable customer service staff can help you plan your trade show display. You may send an email to our sales staff or through our "Contact Page" and they will answer any questions you may have about exhibits.

We Serve the U.S. and Ship Worldwide

Smash Hit Displays serves all US cities and every convention center in the United States. We have customers in Canada, Puerto Rico, Japan and through out the world.