Filling the Fulfillment Package

Lee Ann Obringer

Howstuffworks.com

How do you decide what to put in your fulfillment packages? It's never as easy as it sounds. For one thing, you don't want to simply send the same things your visitors picked up at the show (reason number one for not displaying every piece of literature your company offers at your trade shows). You also don't want to overload them with expensive literature that they will just throw in the trash.

For these reasons, a well done but economical overview piece for your company is essential. It can be used for either pre- or post-show mailings, as well as for a simple informational piece for your "general" response packages and other mass mailings.

There should be some variation in the contents of your fulfillment packages. If you did a pre-show mailing, you should first take that mailing list and pull out the names of those who actually came to the booth (excluding the fish bowl people). To the remainder of that list, send a very basic package outlining your company's product or service line. Speak specifically about the success of the show and make sure you include an offer in the letter to encourage the reader to act.

To the contacts you made at the booth, send letters and contents specifically addressing their requests. These packages need to be personalized and should also include a specific offer that will encourage the contact to take action. Also, remember to state that a representative will be contacting the person by phone, and provide a range of dates for the contact time.

If you don't have phone numbers from the show, invest in one of the business directories on CD, such as those available at InfoUSA.com, that provide company contact information.

A Full-Service Agency

At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:
• An in-house graphic design department to serve your needs.
• Tracking software that tracks your orders from beginning to end.
• Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
• Partnerships with nationwide printers to provide you with high-quality printing & graphics.

Display Warranties

At Smash Hit Displays, we test every trade show booth and exhibit we sell to make sure our customers get the best quality products. Our booths and displays are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Customer Support

If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

Contact Smash Hit Displays

Give us a call today at 1.877.215.5355 to talk about trade show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade show displays and exhibits.

We Serve the U.S. and Ship Worldwide

Smash Hit Displays serves all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. We can ship to the location of your event or anywhere you need your products delivered.