Posted in Portable Displays Blog
Portable trade show displays are the perfect way to blend a specific marketing message or intent, with y0ur brand goals for a successful event each time. Keep in mind that the authentic design of your portable exhibit is just as important as your marketing message. Therefore your exhibit design should begin with your ending goals first. Always make use of a trade show professional when planning how your display will look and feel. Most often, portable trade show displays are designed with a specific purpose in mind. Some of those specific purposes are:
- On-the-go exhibits…with consecutive presentations
- Trying to reach – or explore – new markets
- Job fairs
- Showcasing a new business (with a smaller budget to work with)
- Face-to-face meetings
- Hands-on products display
- To fit within a busy schedule with lots of travel
- global marketing events
- Multiple events (one after another)
- Expanding business
- Rebranding efforts
- New company/corporate message to convey
- New product line or strategy
- New marketing message
Portable displays give the ability to present a strong sales and marketing strategy anywhere, quickly. These handy displays feature quick assembly due to a lightweight pop up frame and individual, snap-together graphics panels that are long lasting and professional at every time. And the redesign of a portable display is literally a snap: simply change out the graphics panels, instead of buying a new exhibit or large, fabric graphics.
Affordability is yet another huge plus. Larger exhibits are much more expensive and can be less personable than smaller, portable exhibits. Yes, a portable trade show display is always an affordable way to highlight new (or various) products and services. Due to affordability, many companies perform test-marketing with portable displays before investing in larger exhibits.
And, of course, another major reason why portable displays are so very popular is because they are so easily transported by airplane, train, taxi, bus, or car. If you must ship your portable exhibit, the cost is very low, comparatively. The logistics and expense of large displays is just not practical at times; this is where a portable display is so desirable.
Then too, these small displays use only limited space (usually less than 10 feet). It is super easy to use an 8- or 10-foot long table, cover it with a quality table cloth (perhaps with the company logo), and then place your portable trade show display right on top of the table. You can walk in to the show, set up in minutes, and when the show is over, you can leave promptly. With a portable exhibit, space is never an issue.
Further, these well-ordered displays always come with a compact shipping case that holds everything neatly and without worry. Many of these compact cases can be used as a counter or podium to supplement the display; just slip a graphics cover over the case and put a laminate top on the case and you’ve done it! Very often these portable kits come with this equipment included.
In summary, you don’t always need a larger display to make a deep, lasting impression on people. With portable trade show displays, you can enjoy the versatility of multiple purposes, demonstrate a continual fresh look, and do it all easily and affordably!
