There are numerous benefits to trade show
exhibiting that you can t get with any other marketing medium. First of all, you ll get the chance to show off your product and company knowledge by meeting and talking to hundreds or thousands of attendees. Second, other exhibitors may become a valuable business connection who may be able to send customers your way. I could go on and on over the perks to exhibiting, but there are ways you can maximize the trade show success
of your truss display
. Here are some important steps to becoming an event phenomenon.1. Don t exhibit at every trade show.
Before you spend your company s dollars on every local trade show, consider which ones will be the most beneficial to your business? Will your customers be at the show? How about competitors? Think about the events that will provide the most opportunities for you prior to making the commitment. 2. Weigh your options.
Evaluate the size of your booth space, the locations you would like the truss system placed, and your budget to determine which booth will be the right one for you. 3. Decide what graphics are right for the show.
Are you promoting a new product? Revamping your brand? Or are you looking to get more exposure to your entire business? Whatever your reason for exhibiting, the graphics should reflect that. One or two large images are more effective than multiple small images. Also, if using text on the graphics, Keep it short and sweet, using a bulleted list to communicate your message in a neat, organized manner. 4. Determine whether to buy or rent.
Buying a display truss isn t for everyone. Some companies want to test a booth before purchasing it, while others only plan on exhibiting at one or two events. If renting is more down your alley, we carry a variety of high-quality custom and truss
rental displays to choose from.
5. Use a consistent message.
Do not confuse your audience by using a different marketing message on your graphics, brochures, and other promotional materials. Keeping it consistent will be much more memorable to potential customers.
6. Train your staff.
Your staff will be the face of your company at the show, so it is important they know their stuff. Not only should they know the inner and outer workings of every product, but they should have a friendly, outgoing personality and be eager to answer any questions attendees have.
Trade shows can be an exciting opportunity to show potential customers why they should do business with you. Use these tips at your next event and you will be unstoppable and a major threat to the competition.