Truss displays are becoming more and more popular among vendors for trade shows -- and it's easy to see why. From their highly customizable design to their sturdy and strong construction, truss displays are the simple, convenient, and smart choice. And while truss displays are versatile, there are a couple ways to make the most out of them.
Depending on your design plan, the material of your show display is an important factor. The two most popular types of truss are aluminum and steel. Aluminum is a lighter, more movable and mobile material that is typically less expensive initially, while steel is a heavier but sturdier material that may initially cost more due to shipping costs, but will generally last longer. Aluminum is currently regarded as a slightly more popular choice, but it all comes down to personal preference and what the display will incorporate - steel is capable of supporting many electronic displays and equipment, while aluminum is worth it if you aren't going to use many heavy pieces.
Objectives, Impressions, and Audience
Of course, figuring out your primary objective will be one of the most crucial designing points. Are you updating your already known brand or introducing a brand new idea? Are you selling your own homemade goods or artwork?
What environment will your display be in? It is equally important to recognize what audience you will be appealing to and designing accordingly. Are you marketing a toy for children or high tech electronics for adults? Bright colors and fun shapes will generally appeal to a younger audience and you can get away with more unique styles, while the adult crowd may appreciate modern designs with more muted colors. Remember not to stay too safe in color or shape choices -- you still want to stand out.
Decide what components you will want in your truss display systems. Will you be using several LED monitors for some high tech display? Since the cable and cord management may be trickier, always plan any electronic framework before the aesthetic parts that can be changed more easily.
Space and Consolidation
While you want to display as much information as you can, remember that people want to feel comfortable. Make sure you have enough room for people to walk around or sit. Keep in mind where their eyes will go -- have the important parts directly at the average eye level of your audience (remember their ages! Children will be lower, while their parents are higher) to immediately grab their attention. It is tempting to have a huge plethora of text for the maximum of information, but recognize the amount of attention your audience may have. Keep the important stuff to grab attention and cut the details into pamphlets or slide shows.