The most memorable show displays are those that have a unique look that stands out from the other booths. Most exhibitors prefer to use custom displays for this reason, but there is another option that has all of the capabilities of a custom booth without a high price.
Truss systems are increasing in popularity because they can be customized, have a durable construction, and are even easy to assemble. The sky is the limit when it comes to ways trusses can be customized, but keep reading on how to design one that has your own unique design.
o Create Intriguing Graphics Every good booth begins with amazing graphics that can clearly tell attendees what your company does in very little images and words. Whatever your reason for exhibiting is, whether to launch a new product, network, or just get the word out about your business, choose one or two images that will convey this information to your audience.
o Add a Monitor Plasma or LCD monitors are effective ways of displaying a video or presentation. Visitors will enjoy the technological change and it will add an innovative flair to your truss booth.
o Strategically Place Furniture Trade shows can be very exhausting, especially for our feet. By placing comfortable chairs and/or sofas in your booth, attendees will appreciate getting to relax from all of the walking they have had to do. The more comfortable they are, the longer they will be in your show display.
o Include Internet We live in a world that relies on email and social media. Include iPad kiosks or free Wi-Fi to allow attendees to use the internet while they are visiting your booth truss. This will also be a great way to show them your website.
o Use an Open Layout One reason exhibitors love truss trade show displays is because of their open layouts. It allows potential customers to freely browse the booth without feeling overwhelmed in a cramped display system. Place your products on shelves throughout the display so that attendees can easily see them as they browse through the booth.
Truss displays alone have an eye-catching appearance, but with these ideas, you ll have a better chance of drawing a larger crowd to your display system.