Trade shows are like a flash mob of businesses packed into a compact space. Everyone s vying for attention and this might be in the form of distributing branded items, giving freebies, or just talking about their products.
With so many companies making the same product as yours, how will you make your business different? Here's how.
Let the creative juices flow
You re wasting your time if you promote the traditional way. With over a hundred businesses competing inside that place, you ll less likely attract a single customer if you have a boring sales strategy. Let your creative juices flow. You can design your trade show display booth and set up an attractive custom display or think of a mini contest you can hold inside your booth. Invite some speakers, be enthusiastic, and entice people to enter that mini contest, you re on your way to great marketing.
Be where your competitors aren't
If you've seen a marketing tradeshow, you've probably seen dozens of booths that promote the same kinds of product. And the result is minimal or no customers. Lining up with them makes it harder for your business to stand out. Look for a spot where you can be the only vendor of your product type for an uncontested sales approach.
Other than setting up the most innovative and illuminated custom display on your booth, you need to have something worth talking about. Avoid out of the world chitchats. Educate and inform people about what your products can do for them. You won t stand out from branding alone. Speak up, educate, and answer all your potential customers concerns for a more effective trade show.
Target the right market
If you attended a racecar show and you re offering accessories for SUVs, then you re less likely to attract customers. Define who you want to meet by function and title when you attend a trade show. Just because you re offering car accessories doesn't mean all car enthusiasts will buy it. Target the right people to avoid wasting time and money.
Of course, you should start building connections after the show. Trade shows displays, especially when done the right way, can generate huge leads and build a strong community around your brand. Keep in mind that the end of the show is just the beginning of your business success.