There s no need for you to trade the ones and zeroes in your bank account to nothing but zeroes if you plan on attending a trade show. Not only is Smash Hit Displays here to help you find an affordable trade show booth, we also want to help you save money while attending trade shows.
Go to the Right Shows
No matter what industry you might be in, chances are good that there are several trade shows for you to attend. Rather than try to attend them all, do some digging to see which shows will be of the most use to you and your business. It s best that you narrow your choices down to two or three shows where you think that you ll truly be able to reach your target audience. Once that s done, reach out to the trade show organizers to get a list of the exhibitors, preliminary brochures and programs.
Bring Your Own Wi-Fi
Wi-Fi might be free in coffee shops and at some fast food restaurants, but you ll have to pay for it if you plan on using Wi-Fi at a trade show. It s not unusual for attendees to have to pay as much as $1,000 for an Ethernet connection, and that s not including any extra IP addresses that you might need. You can skip all of this and bring your own portable Mi-Fi hotspot, which is usually more reliable than Wi-Fi.
Pop It Up and Customize It
If you aren t sure what kind of fabric trade show booth to use, one effective and inexpensive option is to use a pop up fabric booth and customized graphics. The great thing about a pop up booth is that it s flexible and easy to carry around. You might not be aware that if it takes you longer than a half hour to set up your booth you may have to use union labor, which can seriously dig into your bank account.
Not only is it better to use a pop up booth, it s also a good idea to make sure that you carefully plan out your handout materials so that you can use them effectively. Try to get an idea of how many press kits, handouts and brochures that you ll need by working with the trade show staff. Having to send extra supplies back is another good way to waste good money.
Get With the Times
Alternatively, you can have signage with QR codes that consumers can scan with their smartphones, allowing you to cut out the amount of paper that you have to use. This is more technologically savvy and shows that your company is at the forefront of technology.
To save yourself even more money when attending trade shows, make sure that your displays and booths are designed by Smash Hit Displays.