Participating at trade shows is not only about having the most stunning custom displays at the event, but it can sure help to bring business to your organization. Making the right connections at conventions is also a must if you want to get the sale. Here are some tips to help make you a success at your next event.
Each attendee will be at the trade show on behalf of their entire company. Many of them know exactly what it is they are looking for and, although statistics show they are spending more time at trade shows, they are only visiting a few booths. Once your display system is set up and before the hustle and bustle of the trade show begins, look around and target trade show booths that may be able to help you meet your sales goal. This is an excellent strategy because their booth staff can send business your way, and you can reciprocate the favor. This is a win-win situation and will ultimately increase the number of leads you would have received if you were flying solo.
Food can always entice attendees to stop by your booth. Filling the trade show with the smell of popcorn may be just the ticket to get your trade show display noticed, but will it be enough to hold their attention? Giveaways and drawings will always draw in a crowd, but think carefully about what it is you want to give away. Many companies make the mistake of holding a drawing for an expensive item, such as an iPod or a car. Don t get me wrong, there is no doubt in my mind that these items will get a lot of hopeful individuals putting their contact info into a box, but how many of these attendees are actually interested in what your company has to offer them vs the possibility of receiving a nice item? Consider holding a drawing for one of your services or products. That way, only interested individuals will be giving you their contact information, which will come in handy when it is time to do your follow-ups.
There may be a long list of vendors at the convention who are selling similar products. What makes your products/services so special? The right signage may be just what you need to stand out from your competitors. If you have the lowest prices, communicate this to attendees before they even enter you booth display with signage. In fact, writing whatever it is that makes your company unique in your trade show graphics is an excellent way to gain attention.
I understand that participating at trade shows takes a great amount of energy, so the last thing you may be thinking is to attend a dinner or party with other vendors after the event. However, meeting up with them after the convention is a great way to network and find out if maybe your products or services are of interest to them. If there isn't going to be a party, consider inviting some of these business men and women to dinner to get to know more about them. Who knows you may be able to help each other in the future.
Imagine for a minute that you are six-years-old. You see display systems that, although they may be very professional-looking, they seem a little dull. The next booth display you see has lights, video games, giveaway items. Which trade show booth would be the obvious choice for a six-year-old? Well, the same holds true for adults. The flashier, more high-tech your display booth is, the better your chance is of bringing in more potential customers. However, there s a fine line between flashy and over-the-top. If your booth seems too busy , you may end up losing leads. The point in adding lights and games is to attract people to your trade show booth, but be very careful how many flashy items you add. If you have too much going on, there s a good chance your booth will just get overlooked.
The first step to any successful trade show experience is having trade show displays that will draw in a crowd. However, it is not the display system that will hold the crowd there. As much as you may not feel like it, socializing is the key to any successful event. Who knows, you not only will make some loyal networking connections, but you may also make some lasting friendships through the crazy world of trade shows.