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Identify Trade Shows for Your Business With a Little Research

Identify Trade Shows for Your Business With a Little ResearchWhen you exhibit at trade shows, you probably have some idea of what the ideal outcome will be, right? Well, if you were to exhibit at the wrong trade show, I can guarantee you won t be happy with the results. Even the biggest, most popular trade shows will not produce the return on investment you need to make the event worth your time and money if it isn t the right one for your industry. With a little bit of research, you will have a better understanding of what shows you and your truss display should be at.

Trade Associations

By contacting various trade associations, they will be able inform you of which trade shows are the most beneficial for your industry. Some of the most popular trade show associations include TSNN, Exhibit and Event Marketers Association, International Association of Exhibitions and Events, and Professional Convention Management Association.

Competitor Research

If your competitor is at a trade show, it is imperative that you should be there, too. Do your research to identify the events they will be setting their trade show displays up at so that you also have a chance to promote your brand to potential customers at the same show. Often times, companies will post events they will be at on their website, blog, and social media pages, so these should be the first places to research. Also, by being at the same event, you will have the opportunity to do a little competitor spying, finding out what new products and promotions they have, as well as what they did to their booth to make it stand out.

Peers

Talk to people you trust and who have been avid exhibitors in order to get a fresh perspective on what has worked for them and which ones they would recommend for your business.

Attendee List

If you have identified some expos that may be a good match for your company, ask the trade show organizers for a list of attendees. With this list, you will be able to determine if potential customers or networking connections will be at the show. Setting up your booth or trade show display rental just to find out your target audience won t be there will make all of your efforts a waste. If you do see some names on the attendee list that you would like to meet, keep a mental note to search for them at the event.


Trade shows are one of the best marketing mediums available, but without participating in the right ones for your industry, it could be a pricey mistake. With these tips, you will be able to find the events that are right for you and your business.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.