Trade shows are one of the most effective marketing tools available; with the face-to-face contact you get from your audience and the ability to demonstrate your latest products. It s easy to see why so many companies are investing in trade show displays, such as truss displays.
If you are new to the trade show world, you may not know how to effectively use your time and resources. Here are several tips on how to save time and boost success at the event.
Have Pre-Show Meetings for Booth Staffers
To save time once the show begins, hold a meeting with your booth staff in order to communicate your expectations and goals for the event. This way, everyone will be on the same page which will ultimately lead to a more successful trade show.
Use a Booth That Assembles Quickly
Some display systems can take quite a bit of time to put together, taking away time you could be spending on other aspects of your trade show booth. There are many booths available that take very little time to assemble and tear down, while also being lightweight for inexpensive shipping and transportation costs.
Choose Your Show Wisely
If you are an expert at trade show exhibiting, then look at past records to see which shows you got the most qualified leads from and the best ROI. If you are new to exhibiting, do your research to find out what events your competitors and target audience will be at. This can be done by contacting trade show management and asking for a list of past attendees and exhibitors. Also, if the expo has a website, you may be able to find a list of exhibitors there.
With these tips, proper planning, and pre-show marketing, you are sure to get the results you want at the event.