Networking is one of the main reasons so many companies exhibit at trade shows, right behind generating leads and boosting sales. Connecting with other professionals at the event could lead to them referring clients to you and positively talking about your business in public.
Not only is this an effective way to gain new customers and leads, but it is inexpensive and will fit into anyone s budget. Take a look at our tips below on how to successfully network with other professionals in your industry.
Research What Exhibitors and Attendees will be at the Event You can usually find a list of exhibitors on the trade show s website, but you can also ask trade show management for this list. Get an idea of who you will be meeting at the event before you get there by doing a little research. Once you have an idea of who you would like to speak with at the convention, create a list with a little information on each person, such as their job title, industry, etc.
Don t Try to Sell Your Products Honestly, one of the best ways to brand your company and increase product awareness is through trade shows. However, when you are trying to network with people who could potentially help your business down the road, put your selling techniques away and talk to them like people.
Talk to Them Like a Friend Ask questions to get to know these people, such as where they are from. Just trying to get to know these people from a more personal level will build their trust in you. Talking a little about your business is ok, but I would wait until you have established a connection with that person before beginning to talk about the benefits of your products and/or business.
Find Out if The Trade Show Has A Networking Opportunity Some trade shows hold cocktail hours or other networking events prior to the convention for an opportunity to meet other exhibitors. If this is available at the show you are going to, take advantage of it.
Ask for Referrals When the time is right, ask your new connection if there s anyone they can think of that would be in need of your services or products. Also, make sure to have plenty of business cards on hand that you can give out for future reference.
With these tips and the right trade show exhibit displays, you ll be unstoppable at reaching your goals at the event. Need more tips? Contact Smash Hit Displays for more ideas to make your company the talk of the show.