It is no secret that trade shows are one of the most effective ways to meet potential customers, whom you most likely would not have met if it weren t for the convention. However, you are wasting your time and money if you are not able to successfully close the sales.
How confident and passionate are you in what you sell? If you are enthusiastic over your products/services, it will be evident to the potential buyer. However, if you have the slightest bit of doubt in what you sell, that will also show. Part of selling includes the ability to problem-solve. Are you able to save your clients money? Are you able to resolve any issues they may have that no other company has been able to do? If you are able to answer yes to these questions, then you should be able to build your confidence just by the number of happy customers you have had and will continue having.
Many exhibitors don t really listen to what potential buyers are saying. Focus on what it is they need the product or service to do, as well as any issues that may have blocked these people from getting the end result they were looking for. Once you know these answers, you will be able to help them much more.
It is extremely important to know your products/services inside and out in order to hold the interest of the attendees, however most people will not bother stopping at your booth if you don t have a trade show display that will grab their attention. If you have a limited amount of space, you may want to consider a 10 foot trade show display. Most booth spaces will accommodate 10 display systems. However, if you have enough room for a larger exhibit, 20 portable displays are the perfect solution. Simple, yet eye-catching trade show graphic design is a must in order to attract prospects.