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Finding The Right Trade Show Convention For Your Business

trade shows for businessHow to Find The Right Trade Show Convention For Your Business

One of the most effective ways to market your business is through a trade show exhibit because they allow you to meet your potential clients face-to-face instead of waiting for them to stop by your store or office. With only 3 seconds to grab their attention as they walk by, a well-designed trade show display is critical to your success at the event. However, if you aren t going to the right shows, then you won t be meeting the right people. Here are a few tips to help you find the right trade shows for your needs and increase your chances of getting leads.

Have a Goal

Do you know what you want to accomplish? If the answer is no, then this needs to be figured out before you sign up for every event that comes your way. Some questions you need to ask your self are: Do you want to reach decision-makers of businesses or would you like to talk to consumers directly? Do you want to network with future partnering professionals or get leads? Once these questions can be answered, you should be able to narrow down what trade show will be the most lucrative to you and your business.

Talk to Your Customers

Ask them what events they plan on attending because there s a good chance you will find your target audience at those shows. Once you do plan to participate in a show your customers will be at, make sure they know you will be there. Send out emails or direct mail with the location of your trade show booths.

A Little Research Can Go a Long Way

Know where your competitors are going because, not only will you meet more potential buyers, but it will give you the chance to find out what new products your competitors are offering and what they are doing to drive traffic to their trade show displays. Having an idea of who will be attending the event is also extremely helpful. Ask the trade show organizers for a list of attendees from last year s convention.

Go as an Attendee
Don t feel pressured to exhibit at the trade show right away if you re still hesitant. Walk the aisles as an attendee to get an idea of what trade show exhibits get the most attention and what types of companies are at the show.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.