No matter if you ve been exhibiting at trade shows for several years or if you re planning your first show, it s always best to make sure that you re attending the right trade show, otherwise you ll practically be wasting that custom show display. The experts at Smash Hit Displays are here to help you decide which trade shows to book and which to avoid.
Stay Home or Travel Abroad
If you re a bit strapped for cash, you might be better off attending a local or regional trade show as opposed to a national show. Regional and local shows aren't as expensive, and you might be able to save even more money on the cost of travel all while putting that custom show display to good use for you and your company. Should you feel that you already have as much local exposure as you re going to get and would like to expand your business, think long and hard about where you d like to start expanding next. Ensure that you have the resources necessary to actually follow-up on any cross-country leads that you might get.
Remain With Your Demographic
If members of your demographic or target audience won t be at the trade show, then there s really no reason for you to be there either. Trade shows should give you audience demographics, but check to see which shows use an outside auditing company. You also want to make sure that you don t get your demographic information from the trade show s marketing department since you ll more than likely receive inflated demographics and numbers. Remember that the more companies that attend their shows the better it is for them. Instead, you ll be better off actually attending a show before you exhibit there in order to experience the trade show yourself and see if your target audience is among the crowd.
Compare and Contrast
While making a list of pros and cons between two trade shows might sound rather obvious, you d be surprised at how truly helpful such a list can be. There are some shows that are better than others when it comes to marketing and PR assistance. Make sure that you look past the price and focus on the show s true value to you and your company. You might not have as many extras at a less expensive show that you have with a more expensive show. Check to see if you have any pre-show promotion opportunities or access to a media list.
Smash Hit Displays wants to help you make the most out of every trade show that you attend. Let us know if you re in need of a custom made trade show display.