It is the daunting task of companies who have a display booth space to not only get attention, but also bring people in to their display. They have got to make a scene in order to get seen.
Displayers know that they have only a few precious seconds to make an impression on people. Of course the bigger displays will make a bigger impact, but many of the smaller exhibits will get attention too if they are clever in the presentation and design of their display. Big or small, all are in a battle to be seen.
Then too, people come in all shapes and sizes. Ever imagined what a trade show might look like from a dog s point of view? What I mean is simply that taller people will see things differently than shorter people it cannot be helped. Everyone will have a different perspective.
Therefore it is important to remember that all people naturally tend to look up and take it all in . So those displays who have something hanging above their booth will definitely be seen. That is what is called making a scene.
Hanging signs and banners literally make a display stand above the crowd. Hanging signs and banners not only grab the attention of all visitors, they also add fullness a complete scene to the display. And these days hanging banners and signs can be made into nearly any shape. Just add excellent graphics and great lighting to polish the effect.