It is easy to see why trade shows are one of the most effective marketing tools you can use. They give you the opportunity to meet tons of new people, giving you the chance to increase you sales as well as meet some business contacts. However, you will not be the only trade show booth at the convention. Dozens of companies will also be exhibiting, all competing for the attention of the attendees. Here are a few simple tips you can use to make your display system stand out at your next event.
You don t necessarily need a large trade show booth to draw in a crowd. Sometimes, the right accessories can make just as big of an impact. If you have a table top trade show display, use a table cover that will compliment your display system. Your logo can get printed on the table cloth, making it easier to keep the name of your company in the minds of the attendees.
If your booth space will allow it, pair a smaller trade show booth with a large display. Retractable banner stands take a matter of seconds to set up and can be used as either visual aids with images of your product(s) printed on the banners or you can list the benefits of your products or services. Table top displays are also excellent to use with bigger trade show exhibits. You will have more room than the banner stands, while still taking up very little booth space.
Including a PowerPoint presentation is an effective way to display your company s information. If your budget is tight, bring your own laptop with the presentation on it, showing booth visitors more information. Also, if you have wireless internet access, you could take them to your web site for more information on the products or services. If your budget is bigger, add a kiosk to your display system for a more professional, high-tech look.
Don t forget to bring plenty of business cards, pens, magnets, coffee mugs, and anything else with the name and logo of your company. Have items that can be used on a daily basis. This way you and your company will continue to be remembered long after the show is gone.
No matter what your budget is, there are little ways you can enhance your display system. Trade show graphics can also make your trade show displays eye-catching, whether you have a table top displays or 20 trade show booth.