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Attract Traffic by Conveying This Information at Your Booth

Attract Traffic by Conveying This Information at Your BoothWhy should attendees stop by your booth display instead of your competitors? Follow these tips and you'll win over traffic and even increase you number of leads.

Driving traffic to your trade show booth can be quite a challenge when you are up against hundreds of other booths with the same goal in mind. It doesn t help that attendees typically have a short attention span before they move on to other display systems. In fact, they only scan a booth for 3-5 seconds before they determine whether or not they are interested in stopping. To help get results and drive traffic to your exhibit, try out these ideas.


Answer These 3 Questions

Your booth should clearly answer the following questions:


1. Who are you?

2. What do you do?

3. What sets you apart from your competitors?


Knowing the answers to these questions will help sell yourself and your brand to potential leads. Your graphics should also convey these answers through one or two large pictures and minimal text (no more than 2 short sentences). For more trade show graphics tips, check out our article.


Pre-Show Marketing

One of the best things you can do to drive traffic is through a pre-show marketing strategy. Social media, press releases, email newsletters, and mailing out post cards are all great ideas. One thing you should incorporate into your marketing campaign is the answers to the previous questions. Let your audience know ahead of time why they should stop by your display booth. Giving them a little incentive won t hurt either. Offer a free gift, a discount, or the chance to try out a brand-new product that just launched to give them a reason to go to your exhibit.


Train Your Staff

Your staff should be able to communicate the answer to those 3 questions as they are talking to attendees. Train them so that they know how to ask the right questions and understand how to convey what makes your company different from the competition through answers they give potential customers. Staff members should also know how to determine whether an attendee is a hot lead or still needs convincing through the right probing questions.


Contact Media Outlets

Many times, the local news outlets will cover trade shows and expos, but to ensure that your booth is featured, contact them prior to the event. Enthusiasm is often contagious, so have an upbeat, friendly, and enthusiastic during your interview. To increase your reach, stream your media videos on social media sites like YouTube and Facebook.


To sum up these ideas, once you know the answer to who you are, what you do, and why customers should choose you over the competition, you ll be able to win them over through a pre-show marketing campaign, a well-trained staff, and interviews with media outlets.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.