With hundreds of trade show exhibits to compete against at the event, standing out from the competition can seem like a daunting task. If you have ever attended a trade show, there were probably some booths that got your attention more than others. It may have been the design of the exhibit, the energetic staff, the demonstrations, or the freebies that drew you to certain booths. Whether you were attracted by table top displays or massive custom trade show displays, here are 5 ways you can stand out from the competition.
Having a stunning booth is the first step in getting noticed, but there are a number of other factors that will help you increase display booth traffic.
1. Participate in Shows Related to Your Industry
When it comes to choose the right trade show for your business, do a little research to determine if the event is related to your industry. Also, request a copy of the exhibitor and attendee lists in order to find out if your competitors and target demographic will be at the show. Make the most of your time and money by participating in conventions that would either allow you to network with other industry professionals or meet potential new customers.
2. Wear Attire With the Company s Logo
Not only will attendees remember your logo through repetitively seeing it around your booth, but by having all of your staff wearing matching uniforms, it will give off a clean, unified look. Plus it will be much easier for your booth visitors to tell who the staff is and who the attendees are. If your company doesn't have uniforms, have everyone where some form of the company s logo and name, such as on their badges or name tags.
3. Have Amazing Giveaways
Most attendees, myself included, look forward to the free swag we will get at the trade show. You don t need to spend a fortune to have great freebies, just make sure they are related to your business for a more memorable and effective giveaway. For example, if you are a dentist, you can hand out packs of floss or tooth brushes with your company s information on it. Another great idea is to hand out vouchers for a free service from your company.
4. Tweet From Your Booth
There will most likely be a hashtag for the event you are participating in, so take advantage of it by tweeting on the show floor with that hashtag. By doing this, you ll get the attention of other attendees and exhibitors who are at the show or are interested in the show. Give live updates to your target audience in regards to what is going on at the event. Also, pictures are a powerful tool and are usually the first things people will retweet or share. Post images of your booth or trade show display rental, your staff, attendees, giveaways, etc.
5. Include Extra Signage
Without hundreds or thousands of people at the event, it can be tricky getting people from all over the event to notice your booth through the hustle and bustle of the crowd. Hanging banners are perfect for getting extra attention from potential leads. Banner stands can also be used because many of them can get as big as 20 feet tall.
What other ideas have helped get you traffic to your booth?