While some people can argue that technology and the Internet offers a more convenient option for people who are looking for ways to network and connect with other professionals and/or potential new customers, there are still plenty of reasons why trade show displays continue to be a sound investment that will practically pay for itself.
Even with the increased interest in technology and social media, trade show exhibiting is not forecasted to die down anytime soon. In fact, it s just the opposition; there seems to be an increase in the popularity of networking events. While some people can argue that technology and the Internet offers a more convenient option for people who are looking for ways to network and connect with other professionals and/or potential new customers, there are still plenty of reasons why trade show displays continue to be a sound investment that will practically pay for itself.
As convenient as social media and email is, nothing can compare to the effectiveness of conventions. It gives you the opportunity to a large amount of potential customers all under one roof, answering any questions they may have and even giving them a chance to try a product. Even if you answer every post sent to you through social media or contact forms on your website, most people (myself included) would prefer to get their questions answered on the show floor. Discussing your products or services with customers face-to-face will put their minds at ease and make them more confident about their purchasing decision.
Seeing is Believing
You can write articles about how wonderful your products are all you want, but until your audience gets to see the product or service in action, they aren t going to believe just how great they are. Also, your tone, facial expressions, and body language won t be apparent through computer screens, so exhibiting at trade shows will give you the opportunity to show just how enthusiastic, knowledgeable, and friendly you are to potential customers.
Many trade shows are swarming with media outlets in order to provide coverage for their audience. Because of this, you ll get the chance to draw attention to your trade show booth that will not only make the public aware of your booth, but will also bring awareness to your business. This is especially helpful if you are a new or small business. In order to increase your chances of getting featured through these media sources, talk to the event management and PR teams to discuss your interest in the media coverage.
A majority of attendees have buying power and the ability to take out their wallets at a moment s notice. In fact, according to CEIR, 81 percent of attendees have the authority to make a purchase. With a well-designed booth, friendly and knowledgeable staff, and memorable activities (such as seminars or demonstrations), you could gain new customers on the trade show floor.
With hours spent on the show floor, there will be plenty of time to set up one-on-one appointments to discuss your products or services with possible clients. Fortunately, some custom displays offer private or semi-private meeting areas for a more personal appointment.
Trade shows are not going anywhere anytime soon for all of the reasons I mentioned and many more. By exhibiting and staying active on social media, you will be able to gain the attention your business needs.
What benefits have you received from trade shows?