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4 Trade Show Trends to Look for in 2015

4 Trade Show Trends to Look for in 2015With 2015 well underway, here are just a few trends that will be taking over the trade show industry.

A new year means new trends to look for in the trade show industry. Even with content and digital marketing becoming part of most companies marketing strategies, trade shows and networking events have never been more popular. Whether you are a dedicated or a first-time exhibitor, the following trends will be useful in helping you plan for your upcoming event.

Event Industry is Becoming a Marketing Staple

As I mentioned, marketing departments everywhere are starting to understand the benefits of trade shows to their company s success. Because of this, a majority of marketing budgets are being spent on trade show exhibits, giveaways, promotions, and anything else needed for the event. As of 2014, the trade show industry was the second largest area of growth in media spending according to an article by B2B magazine.

Digital Marketing Increases

For both personal and professional reasons, billions of people can be found on the social networking websites, which is why exhibitors are opting to promote their trade show displays on the Internet. Not only does it cost little to no money, but the audience you will be able to reach is much larger and more targeted than what can be found through print or TV ads.

More Demand for Custom Displays or Booth Rentals

Exhibitors want booths that will help them stand out at the show, especially if it means attendees will remember their booth above the competitors. Custom displays provide exhibitors the option of having a unique design that is created based on their specifications. Custom booths can also be rented out, giving all exhibitors the opportunity to have a unique booth while staying within their budget. Trade show display rentals also allow businesses to use a different display for every event they participate in for a fresh look. Truss rentals are also available.

Mobile Apps are Making Event Planners Jobs Easier

Event planners used to rely on pen and paper to accomplish their laundry list of things to do to prepare for trade shows. They are the ones who will appreciate the use of mobile apps the most since they will be able to take notes, check out event agendas, and allow them to view the attendee and exhibitor lists, just to name a few. Attendees and exhibitors alike will also be able to use these apps to view trade show announcements, connect with other attendees and exhibitors, and make appointments on the show floor.

Look for these trends as you participate at your next show.

What trends have you noticed at trade shows?



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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.