Trade shows have become a staple part of many companies marketing campaigns. In fact, according to CEIR, 99% of marketers said they found unique value from trade shows that they were unable to get from other marketing tools. Although 99% is an impressive number, there are still some businesses that are hesitant to take the step to become a trade show exhibitor. Whether they are just starting out, have a small budget, or simply aren't sure if it will be worth their time to participate at conventions, there are plenty of reasons to put yourself and your brand out there through this marketing medium. If you are still on the fence, consider these 10 reasons why it would be a smart move to invest in a trade show display.
1. Prospects and Customers All Under One Roof
One of the best parts of becoming a trade show exhibitor is the fact that, if going to the right event, your target audience will all be in the same building. Many of these attendees are also going to be ready to make a purchase, which will help you get the best return on investment possible.
2. Increase Brand Awareness
Especially if your company is just starting out and you aren't sure where to even begin your marketing efforts, trade shows are an excellent first step. Hundreds, possibly thousands, of people will be walking the show floor, looking at each display booth they walk past. With a memorable and well-designed display system, these potential customers will easily remember your business long after they leave the event.
3. Networking Opportunity
Participating in trade shows is not just about attracting new customers, but also about connecting with other, more established industry professionals. By networking with these people, they may refer business your way, helping you build your customer base.
4. Stay Updated On Latest Industry Trends
Staying in the dark when it comes to new trends in your industry will only hurt you. Customers want to do business with a company that sells the latest and greatest products on the market. At exhibitions, you'll get a close-up look at what is trending, giving you ideas as to what your company can do to keep up with the changes.
5. Launch or Test New Products
What better place to launch a product than in front of a large audience. Print, online, and television ads can give consumers an idea of what your new product will be like, but have the opportunity to see it face-to-face will give them a whole new outlook on whether or not it is right for them. If you are not quite ready to launch your product, bring a demo and get feedback from attendees in regards to what they liked and what they didn't like. This will help you improve the product and work out all the kinks before putting it on the market.
6. Keep an Eye on Competitors
I'm not saying you should be copying what your competitors are doing, but if you see them doing or selling something that is appealing to the crowd, brainstorm ways that you can rise above them. This could mean a new product or service idea, a new promotion, or a new booth design.
7. Saves Time
Trade shows not only attract buyers, but they are also full of suppliers and vendors that you may be able to do business with. Going to events such as these will save you time from having to individually contact each person for information on their services.
8. Demonstrate Products
Seeing is believing, so show your audience why they need your product. Offer demonstrations, as well as allowing attendees to try it out for themselves in order to make an impact.
9. Marketing Research
Get an idea on who your target demographic is, as well as ways to effectively sell to them. This can be done by handing out surveys, either electronically or on paper, for booth visitors to fill out that will give you an idea of who your customer is and what it is they are hoping to get from your company.
10. Cost Effective
Trade shows can be a great way to use your marketing budget because, although a trade show booth, signage, and any other promotional items will need to be purchased, you will be selling your products or services directly in front of your target market. Just don't forget to do your research to find the right shows where these prospects can be found.
Trade shows may take a great deal of time out of your busy schedule, it can be one of the best things you can do for your company. If you are not ready to purchase an exhibit, truss rentals are also available. Hopefully these 10 points will help you determine whether or not exhibiting is right for you.