In this day and age, trade shows make more sense as everything everything is done through technology. Whether you are tweeting , posting on Facebook, emailing, or texting, everyone seems to spend more time on their computers and phones than actually connecting with people in person. Even with the drastic increase in social media, trade show displays seem to be more in-demand than ever. There are so many advantages to traditional conventions that you won t be able to get through the Internet.
Websites such as LinkedIn do allow business professionals to connect without the use of face-to-face meetings, but people are more likely to do business with someone they have met and talked to in person. As convenient as the Internet is, potential customers may be a little skeptical to become a client when they have only talked to you through emails.
One study showed that 82 percent of trade show attendees have buying power for their company, resulting in increased sales at your convention booths. By putting yourself out there and making people aware of your products or services, you will definitely increase your customer list.
Especially if you are a small or new business, the public may not yet be familiar with what your company has to offer. Trade shows give you the opportunity to promote your business in an equal setting as your much larger competitors. It does not take a big budget to stand out, just the right trade show exhibit layout; keep the area organized and free of clutter, simple and fresh graphics, and an open design. Truss systems are especially popular since they are built to have an open design that will allow attendees to freely roam the exhibit without worrying about running into other booth visitors.
More and more exhibitors are using social media before, during, and after trade shows in order to connect with a larger audience, but these websites will never replace regular exhibits. Trade shows are an investment that will grow your business, give you a great return on your investment and create professional relationships and lasting relationships.
Every year, new trends are being found throughout trade shows. What may have been known as a stunning trade show exhibit last year will not turn heads in 2015. So, if you are planning on exhibiting at any upcoming trade shows, the following trends are a must to keep attendees interested, engaged, and potentially become new customers.