It takes more than just having giveaway products and pictures on your trade show displays to make them stand out above the competition. Being up-to-date on the latest convention trends is a must if you want to succeed at your next event.
Here are some of the biggest trends in the industry to help you increase your popularity at conventions.
Stay Connected on and off the Trade Show Floor
If you don t have a Facebook, Twitter, or LinkedIn account by now, it is time to sign up. By using social media before and during the event, you ll have the opportunity of connecting with other attendees and exhibitors, as well as intrigue some of your followers and fans to stop by your booth who may not have necessarily planned on going to the show in the first place. There are also a variety of mobile apps available specifically for the trade show industry that will allow your customers to find out where your show booth is located and get an itinerary for what activities they should plan on seeing at your display system.
Everyone seems interested in what tablets, such as the iPad, have to offer, so why not bring one or two to the show. They can be used to fill out lead forms, if you are using electronic forms, to show attendees your company s website, or can even be given away as a drawing prize.
More Live Video Streaming
More businesses are beginning to integrate live video streaming into their exhibit booth. This is a great way to keep your audience engaged and show them exactly why they should stop by your trade show exhibit.
Offering free Wi-Fi will cause people to flock towards your booth display since they will be able to use the Internet without any charges. It will also give your booth visitors the opportunity check out your website.
Trade Show Exhibits are Going Green
Sustainability has become a major trend in the industry through more eco-friendly show displays and promotional items. There are some display systems that are made entirely out of recycled material, such as Eco System Display Systems. Exhibitors are also printing their company literature on recycled paper or are ditching the paper altogether by using the social media, QR codes, and mobile apps to relay any information they want their target audience to know.
The exhibit industry is booming and will continue to grow in 2014 due to the effectiveness of face-to-face contact trade shows provide. These ideas should help get you on the right track to becoming a hit at your next event.