Now that the recession is over, more and more exhibitors are starting to venture out into new territories to promote their business. Going to conventions that aren t so close to home can broaden your horizon and allow you to meet more prospective clients. However, if you are planning on packing up a suitcase and your trade show display, there are a few things you need to keep in mind.
Know Your Budget: Before you board that plane, you need to know what your budget is. Know exactly what you can spend on food, hotels, trade show fees, accommodation, and miscellaneous costs.
Do Your Research: Depending on your industry and who you your target audience are, one convention may be more worth your while than another one. Contact the trade show organizer and obtain a list of last year s attendees and exhibitors to get an idea of who will be there. For more tips on finding the right trade show, please read this article.
Use Portable Trade Show Displays: As you are deciding on what the right display system is for you, take into consideration the weight and size of the convention booth. By using lightweight trade show exhibits, you ll cut down on your shipping or baggage costs. Also, having a booth that can pack up easily is very important so that you don t have to haul a bulky trade show display with you. Fold up Panel Trade Show Displays are a great example of an exhibit you would want to travel with; they fold up nicely and come with carrying bags to make it easy to transport.
Stay Organized: Trade shows can be extremely stressful if you are unorganized. Before you leave for the big event, have a list of all of the items you need to bring with you: for example, brochures, business cards, certain products, and paperwork. Also, know exactly who is coming with you as well as any information you may need for those individuals.
For years, trade shows have been one of the most effective marketing tools, since you are able to meet a variety of people face-to-face that are interested in your industry. By exhibiting in a new area, you ll expand your customer and networking base much more. These steps should help prepare you for your next event away from home!