Trade shows can be a remarkable way to generate leads and get the opportunity to speak with many of your customers that can t be done with other marketing tools. Exhibiting is more than just showing up with custom displays and waiting for people to flock towards your booth. There are a number of ways exhibitors can increase their trade show success, yet most of them still fail to include all of the elements that is required to boost ROI and gain more customers.
Sometimes the best way to prepare for a show is to step in the shoes of an attendee. What are some things that would draw you to a booth or keep you from stopping in one? One way to know for sure is to attend a trade show or two before you take the plunge and decide to try out exhibiting for yourself. Take notes and find out exactly which display stands are draw in a crowd and why.
Keep the following tips in mind because attendees will notice if you don t have these items as part of your overall trade show exhibiting plan.
Have a Goal
What is it you plan on getting out of the expo? More leads? Brand Awareness? Getting ready to launch a new product? Whatever your reason may be, you need to know it before designing your trade show display. If it s not known before the event, you won t have a goal to strive to reach and your audience will be able to tell that you don t have a proper plan.
Staffers Need to be Present
I don t just mean physically present, but also mentally. All too often booth staffers are busy chatting with each other, looking at their phones, or taking frequent (and obvious) breaks in their booths. Does this scream, Welcome to you? From an attendee s point-of-view, it appears as if they are concerned that someone will actually come up to them to talk about their products or services. I hate to be the one to break it to these staffers, but isn t that the point in exhibiting in the first place? One way to avoid these awkward interactions with booth staff, only allow employees to man your booth who are enthusiastic and knowledgeable about what their company does, friendly, and love to talk to customers.
Stick with One Theme
Instead of trying to cram as many images and information into your marketing tools as possible, keep it clean and simple by choosing just one topic to print across all marketing literature and graphics. Not only will this create a more organized appearance, but it will also be easier for attendees to remember what your company does. These are just a few things to take into consideration that will get noticed by attendees.
What other faux pas have you noticed at trade show booths?