Businesses of all sizes can benefit from trade shows, but small businesses and startups can especially get results from these shows. This is the one marketing medium that will allow small businesses to compete equally for the attention of potential customers.
There are plenty of ways trade show exhibiting can be done on a shoestring for those companies that don t have the resources to spend thousands of dollars on custom exhibits. Here are some ways to stay within budget and boost brand awareness at conventions.
1. Participate at Local Shows
Instead of seeking trade shows afar, opt to go to events that are local. Do a little bit of research to discover what shows your customers will be at, as well as your competitors. When it comes to trade show exhibiting, it s more important to look for industry-related trade shows instead of participating in every convention that is in your area.
2. Rent a Trade Show Booth
Trade show display rentals cost a fraction of what it costs to purchase a booth, while still coming in a variety of quality, innovative styles. If you like the display you rented, purchasing options are usually available also.
3. Hold a Contest
Instead of spending hundreds of dollars on little trinkets to hand out to attendees who may or may not throw it in the trash as soon as they leave, hold a contest where the winner will have the opportunity of winning a free product or a discount towards one of your products or services.
4. Promote Your Booth
Promoting your trade show booth before, during, and after is an excellent way of gaining exposure and driving traffic to your business at the event. This can be done through social media, press releases, and blog posts. If you are holding a contest, demonstration, presentation, or other activity at your display, let everyone know about it through your promotions.
5. No Need to Have a Large Display System
Bigger is not always better when it comes to your show booth. The most eye-catching booths are those that have an organized look, clean and simple graphics, and an open, inviting layout. If you need help designing your exhibit, Smash Hit Displays would be happy to do it for you!
There are several reasons beyond the ones listed above for why you should become a trade show exhibitor. If you are just starting out, trade shows will give you the opportunity to get your target audience talking about your company.