Before you can even jump into designing trade show displays for your upcoming event, it is important you have a plan in place. Knowing the following information will help you design the perfect display booth for your upcoming trade show.
Knowing what you want to get out of the event will make it much easier to track your success once the show is over. Do you want to get a certain amount of sales leads? Are you a new business that wants to increase public awareness of your company? Or are you trying to get your newest products or services recognized? Whatever it is you are aiming to accomplish at the trade show exhibits should be clarified and passed along to the rest of your staff.
The same portable or modular display design won t work for every target audience. Instead, you will have to personalize your show display and marketing material around the wants or needs of this audience. Whether it is business professionals or young adults who you are trying to get attention from, it is important your trade show materials be designed with them in mind.
Most attendees are going to be more interested in how products/services can help them. Make sure the benefits of your products are clearly stated on all of your trade show booth and marketing materials in order to attract more interested people to your display system.
Before diving into the design of trade show displays, you need to know how large your booth space is. Once that is determined, decide if you would like to have any activities take place at your display booth, such as demonstrations, presentations, etc. If you would like to have activities take place, more room is going to be needed.
Whether you are using portable trade show displays, such as pop up displays, or exhibits with an open layout, such as truss systems, it is important to know the previous information in order to make your trade show display a success. For more tips, give Smash Hit Displays a call and their knowledgeable staff will lead you in the right direction to trade show triumph!