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Trade Show Displays: Plan for Success

planning trade show displaysBefore you can even jump into designing trade show displays for your upcoming event, it is important you have a plan in place. Knowing the following information will help you design the perfect display booth for your upcoming trade show.

Have a Goal

Knowing what you want to get out of the event will make it much easier to track your success once the show is over. Do you want to get a certain amount of sales leads? Are you a new business that wants to increase public awareness of your company? Or are you trying to get your newest products or services recognized? Whatever it is you are aiming to accomplish at the trade show exhibits should be clarified and passed along to the rest of your staff.

Know Your Target Audience

The same portable or modular display design won t work for every target audience. Instead, you will have to personalize your show display and marketing material around the wants or needs of this audience. Whether it is business professionals or young adults who you are trying to get attention from, it is important your trade show materials be designed with them in mind.

Let Your Audience Know What Problem Your Product/Service Can Fix

Most attendees are going to be more interested in how products/services can help them. Make sure the benefits of your products are clearly stated on all of your trade show booth and marketing materials in order to attract more interested people to your display system.

Know How Much Space Will Be Needed

Before diving into the design of trade show displays, you need to know how large your booth space is. Once that is determined, decide if you would like to have any activities take place at your display booth, such as demonstrations, presentations, etc. If you would like to have activities take place, more room is going to be needed.

Whether you are using portable trade show displays, such as pop up displays, or exhibits with an open layout, such as truss systems, it is important to know the previous information in order to make your trade show display a success. For more tips, give Smash Hit Displays a call and their knowledgeable staff will lead you in the right direction to trade show triumph!

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.