Do you feel like you have a million different things to do to prepare for your upcoming trade shows? You're not alone. Whether you are a rookie or a seasoned exhibiting veteran, it can feel overwhelming getting everything on your list done before the big event begins.
There are plenty of techniques you can use to cut back on the amount of time you put into your booth, including the following ways
Choose a Universal Promotion
Instead of researching, selecting, and buying a new promotional item for every trade show you go to, choose one that can be used for multiple shows. This will save you time and money when selecting the right item for your target demographic.
Hold Meetings with Your Staff
Make sure everyone knows what is expected of them by holding a meeting an hour before the trade show begins. Also, assign each staff member a job, along with talking to and qualifying leads that will keep the booth looking and running at its best. These tasks could include keeping the exhibit organized, cleaning up papers and other items off of the floor, and walking the trade show aisle to check out other booths and talk to other attendees or exhibitors.
Select the Right Shows
Not only will you be wasting time and money on participating in the wrong shows for your business, but you are setting yourself up for disappointment. Do some research to find out what demographic will be at each event to help you decide if it is one that your customers, potential new customers, and competitors will be at. When it comes to exhibiting, quality will outweigh quantity every time.
Consider a Portable Display
Portable Displays, such as pop up displays, are lightweight and can quickly be installed and dismantled. This will save you time on setting up your booth so that you can arrive later at the event. These exhibits are also lightweight and usually fit within one or two cases, making them easy to travel with or ship.
With these tips, you ll be able to spend more time on other areas of your show display without feeling overwhelmed.