Part of being successful at a trade show is taking the time to prepare. This is true for you and any staff who will be attending the show with you. Excellently designed trade show booths provide a foundation on which to build a successful show, but a little extra effort spent in teaching staff members will go a long way toward success.
Trades shows are all about networking, which often means that management needs to meet with potential clients before the show even begins. In instance like this, your booth staff needs to know how to setup your booth without you. Practicing for this is easy when you have already ordered and received your exhibit displays. Have your staff setup and take down the booth more than once so that they have a firm idea of how it should be done.
A Winning Attitude
Trade shows are often exhausting, not because you are required to do a lot of footwork, but because you need to be on at all times. Teaching this to staff member before having them experience it for themselves can be tricky, but not impossible. Consider imparting the following information to those who will be manning your booth:
Show genuine interest the quickest way to lose leads is to be too concerned with the benefits they bring to your own company. By showing concern for potential clients wants and needs, your staff members will draw in more people.
Take a break, eat a snack No one likes to converse with a grump and overwork can cause a little grouchiness. Have enough staff that they can take over for one another to get some much needed break time. This being said, do not spend too long on breaks or risk missing value networking opportunities.
Practice eye contact and good handshakes First impressions are paramount in trade shows, and the right greeting will encourage a potential client to stay and inquire about your product or company.
Be comfortable with straying from your memorized spiel Having a wrote speech prepared is good for the times when your staff is nervous, but real leads are made when people are able to speak naturally, allowing for questions and natural pauses.
Elements of Success
With an excellently designed booth, prepared staff, and a great product or service, you are ready to take the trade show season by storm. While it is up to you to provide the content, we at Smash Hit Displays can help you out in the booth exhibit department. Call us at 1-877-215-5355 to get started on your upcoming booth design right away and take advantage of your industries various trade shows and conventions.