Getting traffic to your trade show display
is easier said than done. Not only will your competition be there to try to steal potential customers from you, but having a less-than-stellar booth could ruin your chances of attracting attendees at all. If getting traffic is something you have struggled with at expos in the past, these 5 trade show design tips
will help get the results you want. 1. Impress them with a demonstration.
Anyone can have a show booth
, but the most successful ones also have a powerful demonstration or presentation. A demo will attract the attention of potential customers through noise and constant movement. A well-planned demo will educate attendees on what your products can do for them, giving them more of a reason to make a purchase. 2. Use the right words.
The wrong opening statement can quickly transform your attendee from being very interested to wanting to leave the exhibit as quickly as possible. The right question or statement can attract new customers. If the statement or question is not attracting as much attention as you had hoped, try a different one. It may also help to practice a few different phrases or questions with other staff members before the event to find out which one will work best. 3. Design a bold exhibit.
You only have about 3 seconds to attract the interest of attendees as they are walking down the aisle. The look of the trade show displays can make all the difference in getting noticed. Using the right images, message, and colors is exactly what you need to get positive results. For more tips on designing your trade show booth, call Smash Hit Displays at (877) 215-5355. 4. Have a reason for attendees to stop by.
Most people need an incentive to stop by, whether it is a giveaway, a contest, or a special promotion that is only available at the event. Inform your audience of this promotion by advertising it through social media, a newspaper ad, or other marketing avenue that will get your audience s attention. Make sure that the promotion will interest your audience in order to attract the right people to your booth. 5. Have outgoing, upbeat staff members
. Your staff is important components of your booth. These people will be representing your company at the event, so it is critical that they are not afraid to walk up to attendees and introduce themselves. They also need to know how to listen and ask the right questions to help potential customers find a product that will solve their problem.
With these 5 tips, you will be unstoppable at your next expo