Have you ever seen a commercial that seems like it is always on or you can t get their slogan or song out of your head? The most likely reason for this is because of repetition; the more you hear a message, the more it resonates with you. The same rule applies for trade show exhibits. Having a consistent marketing message that can be found throughout your booth will not only help attendees determine what your company does and whether or not they are in need of your products or services, but it will also be much more memorable when they leave the event as well. Here are a few ways to use repetition for a more successful trade show experience.
On average, it takes 9 or more times for a message to be remembered, so the more a person hears what your company has to offer, the easier it is to be retained.
Consistently using the same company motto will make your brand stand out. Think about the last television commercial that you remember. Most likely, a catchy motto is used in order to stay in your mind.
The marketing message is usually missed or overlooked the first time around, so repeating it will get the attention of people who did not see it the first time.
Print the marketing message as short and sweet as possible on all trade show materials, including brochures, displays, giveaway items, and anything else your audience will see.
Keep your marketing campaign going before, during, and after the show in order for it to really sink in. This could mean sending out mailers to inform attendees that you are going to be at the event and where your booth can be found, as well as sending out thank you cards with your logo and motto on it to all leads.
Use the same colors throughout your exhibit, including the staff s uniforms, giveaway items, and exhibit graphics.
Look into sponsorship opportunities at the event. This will put your company s name all over the floor.
The average person retains only 10% of the information they are exposed to, so repetition will increase your chances of being remembered by potential new customers. With these tips, you will increase your chances of being remembered both on and off the trade show floor.