Although a well-designed trade show booth will be the first thing that everyone will notice, there are other things you can do to increase the traffic to your display system.
Call your existing customers, send out direct mail pieces, emails, or promotional deals that are only good at the trade show. Once your target audience is aware of your presence at the event, make sure they also know where your trade show booth will be located.
Consider bringing a speaker, or some other form of entertainment. Games are also a great way to draw in a crowd and keep them amused. There are a number of booth attractions that have been very successful, such as popcorn machines, prize wheels, giveaways, drawings, and cash cubes. Also, having knowledgeable, courteous sales staff will help increase your sales.
It is important to get contact information from everyone you spoke to who seems somewhat interested in your products or services. Consider sending these people a thank-you card and writing a personalized note inside. Also, leave a copy of your business card so they can also reach you. Or, if you prefer, give them a call, thanking them over the phone, and asking if they have any questions. It is critical that you do not let too much time pass by before you decide to follow up. At the most, wait a week before contacting these individuals. If you wait any longer, there s a good chance they will forget they even spoke to you and most likely will lose interest in your products or services.
With these three tips, you will be able to increase your sales potential, and will get the opportunity to meet a wide variety of people who may want to do business with you in the future. Business networking is another pro of exhibiting because they may be able to refer business to you, and you will reciprocate the gesture.