Since trade shows are social events, then it only makes sense to use social media to promote the event and truss display systems. Most people know how effective Facebook and Twitter are at getting the word out, but one social networking website that tends to get overlooked is LinkedIn. If you are not familiar with it, it is a networking website for business professionals all over the globe.
There are hundreds of different groups you can join, such as networking groups in your area, industry, or even hobbies. Today, I m going to give you some tips on how to utilize LinkedIn for your event and gain maximum exposure.
1. Fill Out Your Profile Thoroughly
Complete as much information in your profile as possible, including your company s website, contact information, and information on any events you have managed or participated in. Let readers see just how involved you are in your community by listing this information.
2. Create an Event
Let everyone know of a convention that you will be participating in by Creating an Event on LinkedIn. It is extremely simple to do: first, go to MORE > EVENTS and click on Create an Event. There, you can list the details, such as the name of the event, when it is, the venue it is located at, and the logo.
3. Join the Discussion
Become a member of groups that cater to your target demographic because it is these people you will want to attend the event. If you don t see anyone talking about the trade show, why not start a discussion yourself? Ask if anyone will be attending and give them an idea of what they can expect at your exhibit display. Also, make sure to include your booth number and location in order to make it easier to be found.
4. Give an Incentive
This can either be done by posting it in a group or sending out messages to everyone in your network, but give them a reason to stop by your trade show exhibits. This could mean a free gift, a chance at winning a drawing, or a coupon for your product or service. Most people need to be persuaded, so give them an offer they can t refuse.
5. Write a Blog About It
This isn t directly talking about LinkedIn, but in a way both blogs and the networking website work together. Begin writing blogs and incorporating photos to give readers an idea of what they can expect at your display stand before the trade show. During the show, you should also be writing blogs about all of the activities taking place on the show floor.
LinkedIn allows you to sync your wordpress blog, as well as Twitter, so that every time you post a new blog or tweet, it automatically shows up on your profile. LinkedIn is free, yet gives you the opportunity to keep your audience informed on not only your show display, but also new products or details about your business. Best of luck to you at your next big event!