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How to Stay on the Minds of Decision-Makers at Trade Shows

Be Remembered at Trade ShowsAs a trade show exhibitor, you will get the opportunity to speak to hundreds, possibly thousands, of people during the limited time you are at the event. Making a great impression is critical for driving traffic to your booth, which could be done by having a professionally-dressed and friendly staff, well-designed custom trade show displays, and being knowledgeable of the products we are selling.

As much as we would love to make a sale with every attendee we meet, not everyone is going to be ready to purchase what you re selling at the expo. Some attendees may need to discuss this purchasing decision with supervisors or may want to shop around to find the best deal. Whatever their reason may be, getting your name out there and in their heads is important for when they do decide to make the purchase. Here are some ideas to remind potential customers who you are.

Bring Plenty of Business Cards

Even in this day and age of social media, email, and digital marketing, one trend that will never go out of style is printed business cards. Why? Because they contain all of your contact information and take just a second to hand out. The trade show floor can get pretty hectic, so having your business card accessible to those individuals you haven t had the chance to speak with yet will definitely come in handy. Consider placing them on literature racks for an effective way to display them while staying organized.

QR Codes

If you have never used a QR code, you are missing out. This trendy little bar code can be placed on all of your promotional items, from graphics to brochures. When it s scanned from a smart phone, it will take viewers to a website or landing page. Using QR codes is an excellent way for prospective clients to view information about your company and find out why they should do business with you.

Use Giveaways and Freebies

Everyone loves free stuff, but the quality of the product you hand out should depend on your relationship with that attendee. For example, if you are meeting an attendee for the first time and they seem very interested in your products, give them a promotional product with your company s name on it, such as pens, hand sanitizer, or lip balms. For attendees who make a purchase, offer them a more expensive reward, such as t-shirts, USB jump drives, or coffee mugs. And finally, for loyal customers who took the time to stop by your show display, give them something more expensive to show them how much you appreciate their business.

Giveaway items don t have to be extremely costly, but if it s too cheap, it could end up getting thrown away.

It can be pretty intimidating and nerve-racking when you are competing against a wide variety of other show booths, but these ideas will help you stay ahead of the curve and be remembered when they are ready to buy.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.