As a trade show exhibitor, you will get the opportunity to speak to hundreds, possibly thousands, of people during the limited time you are at the event. Making a great impression is critical for driving traffic to your booth, which could be done by having a professionally-dressed and friendly staff, well-designed custom trade show displays, and being knowledgeable of the products we are selling.
As much as we would love to make a sale with every attendee we meet, not everyone is going to be ready to purchase what you re selling at the expo. Some attendees may need to discuss this purchasing decision with supervisors or may want to shop around to find the best deal. Whatever their reason may be, getting your name out there and in their heads is important for when they do decide to make the purchase. Here are some ideas to remind potential customers who you are.
Bring Plenty of Business Cards
Even in this day and age of social media, email, and digital marketing, one trend that will never go out of style is printed business cards. Why? Because they contain all of your contact information and take just a second to hand out. The trade show floor can get pretty hectic, so having your business card accessible to those individuals you haven t had the chance to speak with yet will definitely come in handy. Consider placing them on literature racks for an effective way to display them while staying organized.
If you have never used a QR code, you are missing out. This trendy little bar code can be placed on all of your promotional items, from graphics to brochures. When it s scanned from a smart phone, it will take viewers to a website or landing page. Using QR codes is an excellent way for prospective clients to view information about your company and find out why they should do business with you.
Use Giveaways and Freebies
Everyone loves free stuff, but the quality of the product you hand out should depend on your relationship with that attendee. For example, if you are meeting an attendee for the first time and they seem very interested in your products, give them a promotional product with your company s name on it, such as pens, hand sanitizer, or lip balms. For attendees who make a purchase, offer them a more expensive reward, such as t-shirts, USB jump drives, or coffee mugs. And finally, for loyal customers who took the time to stop by your show display, give them something more expensive to show them how much you appreciate their business.
Giveaway items don t have to be extremely costly, but if it s too cheap, it could end up getting thrown away.
It can be pretty intimidating and nerve-racking when you are competing against a wide variety of other show booths, but these ideas will help you stay ahead of the curve and be remembered when they are ready to buy.