If you are curious as to why other custom trade show displays are attracting a crowd, while yours is getting ignored, there are several reasons attendees could be avoiding your booth. Whether it s the lack of professionalism from the staff, lack of a marketing campaign, or attendees decided to go to a competitor instead, the right trade show booth design can resolve the issue.
Here are a few things that can be done to get traffic and leads to your exhibit.
Setting up your trade display in the right location can make a huge difference in how much traffic you get. Register for the event early in order to pick out a spot that has high volumes of traffic, such as down the main aisle of the trade show. I would avoid getting a spot that is near the entrance because people are busy getting into the venue, so the first couple of trade show displays may get missed. However, if all of the prime booth spaces are already taken, there are other ways to stand out. One option would be to get a space next to other businesses with similar products or services. If you offer something that the competitors don t offer, attendees will be able to see what you offer compared to the competition all in one spot.
Don't Stuff Your Display
One mistake that has often been made by first-time exhibitors is overstuffing their displays with every product their company offers, too many brochures and literature, and much more. The truth is that less is more; the fewer products you have on the trade show floor, the less overwhelmed attendees will feel. I would suggest focusing on one or two products and designing your booth around it. To avoid overcrowding your booth with too much literature, consider going digital by using monitors to display a presentation of the product, use QR codes, or collect email addresses from attendees in order to send them a digital copy of your brochure.
If you do decide to bring forms for attendees to fill out, promotional giveaways, or free food, have it near the aisles to make it easy for everyone to get to.
The first thing attendees will notice about your company at the event is the look of your booth, so a professional design is very important. Place your logo in several places in the booth because the more it is seen, the more memorable it will be. Also, having clear signage that can easily be seen from the trade show aisles will easily let everyone know who you are.
Adding technology to your display system is a great way to create an innovative look that will stay on the minds of your audience. One way to do this is by adding plasma or LCD monitors to your booth.
These ideas will keep your companies name in attendees minds as they are walking down the trade show aisle.