You have been preparing your trade show booth and staff for months for your upcoming convention. However, if you aren t going to the right trade shows, you may not be getting the results you are hoping for. Here are 4 tips to finding the right event for you:
What do you plan on getting out of the convention? More brand exposure? Network with other professionals? Increase sales? Knowing the answer to these questions can help you decide what trade show you would benefit the most from.
Ask your customers, followers on Twitter, fans on Facebook, and connections on LinkedIn what trade shows they plan on going to. There s a good chance that your target market will be at the same convention. Once you are aware of what trade shows they will be present at, keep them informed through social media as to when and where your trade show displays will be.
Find out what companies will be exhibiting at this event by obtaining a list of last year s attendees and exhibitors. You should be able to talk to the trade show organizers to get this information. It is important to know if any of your competitors will be participants because if you aren t at the same conventions they are at, you will practically be giving them new business.
If you still aren t sure if a certain trade show is right for you and your business, walk the aisles as an attendee. Not only will this help you decide if the show is right or wrong for you, but you ll also be able to see what trade show booths stand out and what ones don t. What is one exhibitor doing to draw in a crowd that the others aren t doing? This will give you some ideas as to what you can incorporate into your next trade show exhibit.
Trade shows are an investment that will more than pay for itself if you are at the right events. These tips should help you make the big decision of whether one event is right for you or if you should skip it all together.