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How to Find the Right Trade Show for Your Business

You have been preparing your trade show booth and staff for months for your upcoming convention. However, if you aren t going to the right trade shows, you may not be getting the results you are hoping for. Here are 4 tips to finding the right event for you:

Have a Goal

What do you plan on getting out of the convention? More brand exposure? Network with other professionals? Increase sales? Knowing the answer to these questions can help you decide what trade show you would benefit the most from.

Know Where Your Target Market will be

Ask your customers, followers on Twitter, fans on Facebook, and connections on LinkedIn what trade shows they plan on going to. There s a good chance that your target market will be at the same convention. Once you are aware of what trade shows they will be present at, keep them informed through social media as to when and where your trade show displays will be.

Research the Trade Show

Find out what companies will be exhibiting at this event by obtaining a list of last year s attendees and exhibitors. You should be able to talk to the trade show organizers to get this information. It is important to know if any of your competitors will be participants because if you aren t at the same conventions they are at, you will practically be giving them new business.

Become an Attendee

If you still aren t sure if a certain trade show is right for you and your business, walk the aisles as an attendee. Not only will this help you decide if the show is right or wrong for you, but you ll also be able to see what trade show booths stand out and what ones don t. What is one exhibitor doing to draw in a crowd that the others aren t doing? This will give you some ideas as to what you can incorporate into your next trade show exhibit.

Trade shows are an investment that will more than pay for itself if you are at the right events. These tips should help you make the big decision of whether one event is right for you or if you should skip it all together.

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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.