As a trade show exhibitor, I think at some point, we've all seen "zombies" at different booths at the trade show. You know what I'm talking about...the booth has lame and cheap looking graphics, that is void of people, the booth staff with that has glassy-eyed look with no personality just staring off into space look...
Yeah, we've ALL seen those trade show exhibit booths. What can you do to avoid that?
Zombies in your tradeshow booth don t actually walk around chewing on your tradeshow booth or looking to dismember visitors, but with active disengagement your booth staff might as well be zombies for all the good they re doing your company.
Make sure your staff is trained. Nothing s worse than untrained staff, expect perhaps an uninformed staff. If your staff doesn t have the skills to interact positively with visitors or know how to answer questions, they might as well be the walking dead.
Marketing goal buy-in. If your booth staff has only the bare information on why they re there (pick up a paycheck!), you re doing your company a disfavor. Your booth staff, from the lowliest temp employee to the highest ranked engineer or member of management, should know exactly WHY you re at the show, WHAT the goals are, and HOW to attain those goals. If they SEE the goal and BELIEVE in what you re doing, chances are very good they ll have BUY-IN and will participate with energy and enthusiasm. If so, they re emotionally engaged. In not, they might as well be you get the point.
Communication. Your Zombie Apocalypse is only a motion or two away if you aren t able to communicate effectively and in a timely manner. If that means you re tweeting about a prize giveaway or posting great deals on Facebook that will spur visitors to rush to your booth, but don t tell all of the staff, those promotions may fall flat on its face....More at 4 Ways to Avoid Tradeshow Exhibiting Zombies
Sooo...what else can you do to avoid the zombie-ification of your next exhibit? We'd love to read your thoughts on this topic.