Having attractive trade show displays is the first step in being successful at events. However, it is not just the look of your display system that will draw in a crowd. Here are a few tips for making the most of your show display without overspending.
I ll let you in on a little secret attendees like talking to staffers who are knowledgeable of the products being sold. Many exhibitors decide to hire professionals to staff their portable display, but only the employees will be able to answer in-depth questions related to your products or services.
Make it easy for visitors to your trade show exhibit to pinpoint who works there and who is just looking. Matching shirts and pants will not only make it easy to find you, but will also look more professional.
Following up with leads is an important step after the event if you want to turn them into potential customers. Set up appointments at your convention booth to decide on a time when you can talk to them one-on-one after the trade show is over, either on the phone or in your office. Having private areas in your display system to have these one-one-one meetings may also be convenient. For example, some custom exhibits have private areas built in for this very reason.
Entice attendees to come to your portable display through eye-catching giveaways, drawings, demonstrations, or games with prizes.