Trade shows will give your business the exposure it needs to thrive since there are hundreds or thousands of people at the event that may not be aware of your company until they see your trade show display. Not only can you expect to see consumers at these events, but there will also be plenty of executive decision-makers walking the aisles and scoping out trade show displays, looking for a new product they may be interested in. Getting these big wig executive s attention is not always easy, since they are usually very busy and don t have time to sit down and talk to every exhibitor they meet. Here are some ideas that would help you get noticed by these high-power businessmen and women.
Over 70 percent of attendees know what trade show booths they will be visiting before even getting to the show. One way to make sure you are on the minds of these decision makers is by sending out direct mail, especially to all the businesses you would like to meet at the convention. These mailers should give your audience a taste of what they can expect to see at the show, as well as discuss a little bit about your company.
Have special gifts set aside for the big executives at your show booth. This will give them something to leave with, as well as something to remember your display booth by. Make sure to include either a business card with these gifts or imprint your company s contact information directly into the gift.
Let everyone see firsthand how simple your product is to use or how effective it can be at solving a problem. By showing your audience how to use your product, they will be more inclined to buy from you since they will know exactly how to use it. This is also a great way to educate your audience on your company s products or services.
Trade shows can be a little bit stressful when you have people running in and out of your show exhibit all day. It can be very overwhelming, especially for the big wig executives who are constantly getting bombarded by business owners who are fighting for their attention. Keep your booth space open and relaxing. If there s enough room, set up chairs that would allow your booth visitors to sit down and take a break. Some display systems have private one-on-one meeting rooms that would make it especially simple and calming to sit down with these execs and have a meeting away from the busy trade show floor. One booth that can incorporate one-one-one meeting rooms is the 20x20 Custom Displays.
With these tips, you ll be able to gain the attention of high-power professionals who may be interested in what your company has to offer, without making the situation stressful.