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Guidelines for First Time Trade Show Exhibitors


So you are deciding to take promote your company outside of the normal marketing tools by setting up a trade show exhibit. First of all, you are taking a step in the right direction to increase sales and exposure to your small or large business, or even online businesses. Second, it is important you take the correct steps to get the best return on investment from the show.

Here are a few steps to make your display system a success and increase your leads.


Become an Attendee

If you have never been an exhibitor before, then walking the show floors is a great first step. You'll be able to check out all of the other trade show displays and find out what some people are doing to draw in a crowd to their booth and what ideas others are using that aren't working. From the design of the exhibit to the promotional products, you'll be able to incorporate some of these ideas into your display.

Pre-Show Marketing

Before anyone is able to go to the event, they need to know about it. Send out pre-show mailers to customers or in local newspapers to get the word out. Email marketing and social media are other excellent ways of reaching out to your target demographic. Include your booth number, location, and the times and dates of the convention.

Bring Good Communicators with You

Visitors to your booth exhibit are going to have some questions about your products or services. Choose your staff wisely by bringing the employees who are able to communicate and thoroughly explain each offering well. If they are unable to speak well, attendees may leave your show display more confused than when they arrived.

Keep Your Show Display Open

The more room there is in your show display, the more people will want to stop by. You don't necessarily need a custom 20x30 display, but just rearranging your exhibit booth strategically will help it look larger. Keep all furniture and accessories out of the center and entrance by displaying them along the sides of the display stand for a more welcoming layout.

Trade shows can help increase leads and sales dramatically if done correctly. With these tips, you should be more than prepared to participate in your first or fiftieth trade show.


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A Full-Service Agency At Smash Hit Displays, we go out of our way to provide you with full service. In addition to our full line of portable trade show exhibits, the highlights of our service includes:

  • An in-house graphic design department to serve your needs.
  • Tracking software that tracks your orders from beginning to end.
  • Partnerships with major trade exhibit manufacturers who have products in stock and can ship quickly.
  • Partnerships with nationwide printers to provide high-quality printing & graphics.

Display Warranties At Smash Hit Displays, we test every booth and exhibit we sell to make sure our customers get the best quality products. Our booths and exhibits are durable and versatile. We offer warranties on all products, ranging from 1-year to lifetime warranties.

Give us a call today at 1.877.215.5355 to talk about show displays, exhibits, flooring, and booths. Our knowledgeable customer service staff can help you to plan your next show. You can also send an email to our Sales staff through our "Contact Page," and they will gladly answer your questions about trade shows.

Customer Support If you have any questions, please give us a call! We answer our phones, and can provide quick and easy answers for any questions or concerns you might have.

We Serve the U.S. and Ship Worldwide We serve all U.S. cities and every convention center in the United States. We have customers in Seattle, Canada, Puerto Rico, Japan, and throughout the world. logoWe can ship to the location of your event or anywhere you need your products delivered.