You invest a great deal of time and money into designing your displays for trade shows, producing marketing materials, and training your staff. As much as you have done to prepare for the event, you still aren't getting the amount of traffic you had planned for.
What could the problem be? Even with a stellar plan in place, you aren't going to get the results you want if you are at the wrong show for your business. With these tips, you ll be able to determine if the event was worth your time or if you should move on to a different trade show.
1. Target Demographic
Getting the name of your business out there for potential new customers is part of the reason most companies decide to exhibit, but going to the wrong show can hinder your results. The shows you should be participating in are those where your target audience can be found, as well as competitors. This information can either be found on the event s website or by contacting the trade show manager.
2. Low Attendance
Even if your customers are at a certain event, you may still be getting a low ROI if attendance levels are too low. Search for events that have steady traffic in order to improve your return on investment at your show display.
3. Lack of Excitement
An exciting, energetic environment is one reason attendees are drawn to certain trade shows. Whether they have excellent speakers, seminars, hands-on demonstrations, or other forms of entertainment, having something that keeps the attendees spirits up will definitely become popular among both potential buyers and exhibitors. If the trade shows you have been participating in lack the excitement factor , it may be time to look for another show.
4. Very Little Promotion
Properly marketing an event is critical to getting the word out, which includes social media marketing, press releases, a website, blog, just to name a few. If the show lacks in this department, there s a good chance most of your customers and prospects won t be aware of the show at all. While you should be doing social media marketing for your truss displays, the trade show should also be doing plenty of promoting to get excellent results.
5. Trade Show Organizers Won t Listen
If you had a customer who had feedback for your business, you would probably do what you could to include their opinions into your business, right? By doing this, your customers will appreciate that they were listened to and will become loyal to your company. The same rule applies to trade shows. Participating in a show that listens to its exhibitors will lead to a happier event for you. However, if the organizers refuse to make changes to suit the needs of the exhibitors, it may be time to look for a different show.
What has stopped you from exhibiting at some trade shows?