Participating in a trade show is a significant investment for many small businesses. From the trade show display, to the cost of marketing supplies, paying for the booth space itself and staffing of the trade show booth. Getting a return on investment is important. Generating sales, generating leads all depends on the people who are working in the booth.
Below are 18 faux pas committed by exhibit staff that ruins your business' chances at gaining a sale or generating a lead.
1. Sit, read, eat, chew gum or drink in the trade show booth.
2. Ignore prospects by forming a cozy cluster and chatting with colleagues.
3. Use the booth/cell phone while visitors are around.
4. Leave the booth without informing colleagues.
5. Be late for booth duty.
6. Close off the conversation by crossing your arms.
7. Use inappropriate/negative body language, e.g., giving someone "the finger".
8. Stand with your back to the aisle.
9. Ask, "Can I help you?"
10. Lean on booth furniture.
11. Drink alcohol or eat garlic or spicy foods during the day.
12. Complain. About anything.
13. Wear new shoes or high heels. "Oh my aching feet."
14. Talk negatively about the competition.
15. Let the booth get untidy.
16. Get into over-the-fence conversations with neighboring trade show exhibits.
17. Congregate at your booth when you are off duty.
18. Be unprofessional.
Are there other exhibiting faux pas you've seen by colleagues or by other exhibitors at conventions you've been at?