Preparing for a trade show can be overwhelming. It s not only the booth design that needs to be taken care of, but also the marketing materials and campaigns, training your booth staff, and much more.
No need to worry or become frazzled at the idea of getting everything done on time. There are several things that can be done to cut down on time and allow you to relax a little bit more before and during the big show.
Research the Show
Before even reaching the trade show venue, do your research to find out what vendors and attendees will be there, as well as where other vendors are going to be located. This will cut down on the time needed to network with other businesses and know exactly who your target demographic is.
Use the Same Promotion
If there is a promotion that can be used for many trade shows, then this will cut down on time. This may include a BOGO or a discount on a product or service. If you want to produce more sales at trade shows, have these promotions only available at the trade show.
Invest in a Lead Retrieval Machine
Save yourself and your staff some time from having to jot down the contact information for leads with a lead retrieval machine. These handy machines simply scan the lead s badge, retrieves all of their information, and can possibly email it to you in an Excel document.
Hold Meetings Prior to Each Show
Before each event, make sure you are on the same page with your staff by holding quick meetings before and after trade shows in order to discuss the sales and lead goals for the show, as well as going over the results at the end of the show to see if those goals have been met.
Invest in a Portable Display
A large variety of trade show displays are available that are lightweight, easy to set up, and packs up compactly into the shipping case for portability. Portable pop up displays are especially popular because of their quality construction, affordable price, and portability.
Your business will benefit from trade shows by increasing brand awareness, promoting products, and networking. Don t tire yourself out after the first day by trying to make time for all of the preparations needed to have a successful show booth. With these time-saving ideas, you ll have plenty of time to get everything done and even a little energy left over.